Editorial methodology

Every conclusion should be traceable.

We separate facts, experience, estimates, and opinion. Facts favor official or primary sources; reviews record conditions and limits; third-party traffic is always labeled as estimated; trend analysis includes counter-signals and uncertainty.

01

Facts

Prefer official and primary sources. Record the publication or verification date.

02

Experience

State the task, environment, input, outcome, and failure cases.

03

Estimates

Label third-party traffic and market numbers as estimates, never first-party analytics.

04

Opinion

Explain the reasoning, audience, alternatives, and limits behind every recommendation.