Before entering the market
Choose a specific audience and frequent job, then rewrite the proposition and examples. A sentence-by-sentence translation does not create demand in an English-speaking market.
- Problem language users recognize
- Locally credible pricing and payment
- Privacy, security, and rights disclosures
- Sustainable community and content distribution
Post-launch learning loop
Turn search terms, interviews, trial drop-off, and support questions into one weekly learning list, then decide whether to change the product, page, or channel.