Start with legibility
Keep brand name, category, use cases, pricing, and official facts consistent across the site. Ambiguous positioning raises comprehension cost for both people and answer systems.
- Clear brand and product entities
- Verifiable first-party facts
- Context-rich third-party mentions
Measure meaningful outcomes
Beyond mentions, track cited pages, factual accuracy, follow-up searches, and conversion. A single answer screenshot does not prove durable visibility.